Speaker to audience the following conceptions are similar as value enters the argument equation for the audience to consider. For every argument, an audience can choose from freedom, equality, fairness, and patriotic approaches. This idea is similar to Bizzell, Herzberg, and Reames (2020) beliefs. Values play an essential part when advocating a social issue. For facts stated correctly, every problem is parallel to a set of values in America. Lens (2005) asserts that when defining an argument, an argument bases itself on a "hierarchy of values per the audience in disagreement about which values are more important." When this takes place, advocates modify the order of the values and take the stance of the advocate's priorities. (Lens, 2005). Lawyer (2013) suggests that a presenter should aim at structuring a language for the audience to inspire at the time of presentation. Bizzell et al.; (2020) concede that most people are predisposed to move in a way that seems logical to them. They will not apply the solution if they cannot recognize it as appropriate to them, stating that values are always present in all arguments, circumventing science, and politics.